How to ensure that you are able to start your SEO campaign within a budget?

an interview with Qamar Zaman the Google Expert Normally, when you’re starting an SEO campaign, the cost will be dependent on the keywords. That is why it is important for you to understand how to choose the keywords in the right way. If you are able to choose the right mix of keywords, you will be able to start your SEO campaign within a smaller budget. You have to keep this factor in mind and thereafter only you have to think about starting your SEO campaign. You can also consult with your Google expert who will be able to advise you regarding the right keywords as well.

We will today share with you a few tips which will help you understand how you can pick the right keywords.

Going for keywords with higher competition as well as lower competition:
Instead of just going for the number of searches which these keywords yield, it is a much better idea to go for the keywords which provide you with lower competition as well. This will ensure that the cost of running the SEO campaign will also be on the lower side. If you’re choosing the keywords with only higher competition, the cost will be on the higher side and therefore you will not be able to start the SEO campaign within your budget. You have to always mix-and-match the keywords. Even though the lower competition keywords might have lower searches as well but at the start, it is a good idea to go for those keywords. When the competition of the keywords is lower, they will be able to rank quicker. As a result, you will be able to get traffic sooner as well. This will ensure that rather than just investing on the SEO campaign, you will be able to get some results and returns sooner as well.
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